Sunday, January 13, 2008

A little on Pricing

Bulk vending locations are a difficult product to price. First off let me tell you there are slim margins. However, I believe those margins can be greatly increased if I can eventually hire my own in house telemarketing staff.

Anyway, the prices now. I'll go over how I set my prices. First off I wanted to have some of the lowest prices in the industry. I think I have the lowest. So I started at a price point that would barely let me get by. $32. Was this a smart business decision? Well, I think it will help me gain market share quicker than would normally be possible.

So I started at the $32 price point. For that you can get a single or double head machine located by my company. This is what I call my "Silver Plan." With the $32 price point I don't include any warranty with the location. This means after the vendor places the machine at the location I no longer owe them anything.

I decided to make the next step up only $5. The goal was to make it an easy decision to purchase the most expensive package. Anyway for $37 I include a generous 45 day warranty with the location. This is my "Gold Plan." For only $5 that is a great deal I think!

Now, the final step up in this category is the "Platinum Plan." This plan is $42, only $10 more than the Silver Plan and you get a capacious warranty and replacement guarantee. Here you get a 90 replacement guarantee and a 2 year extended warranty. The extended warranty says that for a period of up to two years after your initial purchase we will replace the location for ANY reason for only $20. That is an Incredible deal in my mind. So there you see, $42 and you get a very generous warranty. Not a bad deal.

Remember, the above 3 plans are for single/double head machines. The prices are $32, $37, and $42 for the silver, gold, and platinum plans respectively.

However, if you visit my site you will notice that there is another column of products. These are for triple head machines. I still have 3 plans, silver, gold, and platinum and they essentially work the same way but the prices are $10 more for each plan. Meaning the silver plan is $42, the gold is $47 and the platinum is $52. The warranty and replacement guarantee are exactly the same.

Why you ask? Well, the truth is it takes the EXACT same amount of time to find a location for a single/double and triple head machine. So why would I charge more for the Triples? Well, more owners say no to the Triple head machine once the vendor brings it in to drop off. This means that I am stuck giving replacement locations more often on the Triple head machines than the singles/doubles.

I hope for any vendors reading this that they finally understand why we charge more for Triple head locations! When I was a vendor myself I hated when locators told me that they were going to charge me more for my Triples, but now I understand. A simple explanation was all that was needed! So here it is, enjoy!

Rob -

5 comments:

Guth Vending Company said...

Very good prices Robert. I think everyone should go to you for there locating. Actually, you are the cheapest you can find. I have had successful transactions with Rob in the past. He is a trust worthy, and a very good business man.

Kyle

http://guthvending-myvendingblog.blogspot.com/

Robert Neil Patterson II said...

haha, well you didn't have to make the sale that hard! thanks though for the vote of confidence!

Do you like the new blog? Is it at all interesting?

Rob

Guth Vending Company said...

Yes, it is interesting, I think. I like the site.

Now, only if you will offer snack machines. lol

Kyle

http://guthvending-myvendingblog.blogspot.com/

Robert Neil Patterson II said...

what kind of snack machines? you want snack machines located?

I think I might start offering that actually. I really have been thinking about it.

I need some help deciding prices and ideas. Have any?

Rob

Guth Vending Company said...

Like the photo I posted on Kickstart.

Umm, They have to be used on commission. I have not located on yet, so I can't tell you how easy/hard it is to find a place for one.

Kyle